People love shopping online because you can shop anytime, anywhere, and get great deals. However, most people hate online shopping because they never feel secure with their personal information stored elsewhere.
How To Improve Online Shopping Experience? Many websites, apps, and mobile utilities help consumers feel safe using the internet.
In this post, we’ll review 9 awesome new strategies to help you get the best online shopping experience possible for your customers.
If you’ve always wanted to make your customers feel safe while shopping online, then read on! We’ve got your back.
1) Personalization & Customer Support
Customers want products personalized just for them. When shopping online, they expect their orders to arrive promptly, exactly how they ordered, and at no additional cost. At the same time, customers want someone to help answer any questions about their order or simply give a friendly hello.
To create the best online shopping experience, retailers use several strategies to personalize customer interactions.
One strategy is providing a live chat option for customers while they’re checking out.
A second way is adding an email address to the checkout page and offering an automated follow-up message sent right after they place the order. Thirdly, offer free shipping if the product costs less than $50. And finally, provide toll-free phone numbers and email addresses for quick assistance.
2) Offer Special Deals
People who love what they buy tend to share that feeling with others via social media.
To increase sales and brand awareness, consider rewarding loyal repeat buyers with special offers while they shop internationally .
Customers appreciate being recognized for their loyalty – even if it’s not directly related to purchasing goods and services. Offering a discount code, referral rewards program or even a coupon code is a great way to reward those who have been buying from you regularly.
3) Provide Easy Contact Options
Providing simple contact options gives customers control over how they communicate with you.
They may choose to write you a note, send an email, or speak with someone over the phone. Regardless of the chosen method, ensure your store provides a clear path for users to get in touch with your business.
For example, Amazon makes it really easy for customers to reach out to them using a variety of methods including calling its 1-800 number; sending them a text message, writing them a letter; or submitting a question through their website’s FAQ section.
4) Use Automated Marketing Tools
This is one of the best online shopping experiences. Automating marketing tasks saves significant amounts of time. When done right, these tools allow retailers to market without having to manage each individual campaign manually.
These programs include scheduling posts and messages to Facebook and Twitter accounts, automatically replying to reviews, generating coupons and promotions, and more.
In addition to helping you save time, automation tools can be used for improved conversions. These tools allow you to deliver timely content to the right audience, improving conversion chances.
Here are some examples of ways you could use these tools:
- a) Scheduling Posts and Messages – Allow you to schedule Facebook and Twitter ads to post and respond to comments throughout the day instead of manually doing it yourself.
- b) Promotions/Coupons/Discount Codes – Let customers earn points or receive discounts based on their purchase history. This helps build up loyalty among existing customers and encourages new ones to join your list.
- c) Customer Service – Send automated emails when there are problems with orders, refunds, returns, etc.
5) Make It Easy to Share Your Brand
This is important for customer experience in online shopping. Sharing information about your company on social media is one of the best ways to promote your business.
But sharing too much information will only confuse potential customers. Instead, focus on sharing relevant information to help them understand why they should care about your brand.
For example, if you sell shoes, don’t just talk about the latest styles and colors. Talk about how comfortable your shoes are, which brands they were made by, and any other details that might interest your target audience.
6) Provide an In-Store Experience
You’ll likely lose out on potential customers if you don’t provide any in-store personalized online shopping experience.
Having a physical storefront where people can stop by, grab some snacks, and hang around while they browse your store means that customers know exactly what to expect once they get there.
Not only does this help build trust between yourself and your visitors, but you may even run into some repeat customers who were happy enough just checking things out before buying anything.
Plus, having a physical location can encourage word-of-mouth marketing, meaning that your brand becomes more recognizable than ever.
7) Offer Free Shipping
Another international online shop strategy to boost sales is offering free shipping options.
Whether you offer flat-rate shipping or different price points depending on the item’s weight, it’s not uncommon to see companies offer free shipping for orders over $100.
While this might seem counterintuitive, it ends up helping everyone. Customers feel good about themselves when they receive their purchase quickly and cheaply, which helps promote feelings of loyalty towards your brand. And that loyalty will translate into more purchases down the line!
8) Use Social Media Marketing to Grow Your Business
Social media has become a powerful tool for businesses looking to grow their customer base.
By using social media platforms like Facebook, Instagram, LinkedIn, Pinterest, and Twitter, you can connect with current and prospective customers and share valuable information about your products and services.
The key here is to ensure that all your posts are consistent across each platform so your message remains clear and easy to follow.
9) Be Consistent With Your Content
Consistency is important because it allows customers to recognize your brand and develop a relationship with it.
If you post consistently throughout the week, customers will start associating certain days with certain types of content.
They’ll also be able to tell when you’re posting something new, which makes it easier for them to check back regularly. This consistency also helps you establish a schedule for your social media posts, which keeps everything organized and prevents you from getting overwhelmed.
Other Strategies
10) Make Sure That Your Website Is Mobile Friendly
It seems obvious, but many websites aren’t mobile-friendly. When someone visits your site on their phone, they want to easily navigate your international shopping website without constantly zooming in and out. Use responsive web design to ensure your site is optimized for mobile users. Responsive web design ensures that your site looks good no matter what device it’s viewed on.
11) Include Video Content
Video content is becoming increasingly popular, especially among younger audiences.
According to HubSpot, video content generates almost three times as much engagement as text-based content.
So if you have the time and resources available, consider creating videos to highlight your company culture, product features, and other aspects of your business. Videos allow you to showcase your expertise and personality, making them an ideal way to engage your audience.
Final Words:
In conclusion, you should never underestimate the power of customer service.
Even though user experience online shopping has made it easier to purchase items from across the globe without having to leave home, it doesn’t mean that customers shouldn’t expect to receive quality service, either.
The fact remains that nothing helps sell a product like a positive user experience. So don’t focus solely on the product’s features; invest time and energy in creating a positive and memorable consumer experience.
Doing so will help ensure that consumers buy your products in the future because of the excellent customer service they receive.
