Compared to them, custom CRM DEVELOPMENT software pricing may seem unreasonably high. However, ready CRMs are not able to fully take into account the specifics of customer relationships and therefore are good only for small businesses. Note that the use of standard CRMs also implies expenses on support, improvement and configuration of the system, personnel training, and licenses.

The development of custom CRM key opportunities is a guarantee of adapting them to the peculiar needs of every medium and large business, ensuring the required level of sales.

If you want to learn how to build your own CRM, you are in the right place.

THE MAIN AREAS OF CUSTOMER RELATIONSHIPS

A balanced CRM strategy does not only consist of a CRM software or application. It is a multi-layered pie that covers various aspects of customer service, both from the front and back office. Let’s talk about the main areas to pay attention to when developing a customer relationship management strategy.

OPERATIONAL CUSTOM CRM

Marketing, sales, and service are three processes that form a perfex solutions circuit. Automating and optimizing these processes, establishing new communication channels with customers, and effective work with customer data are the main tasks of an operational CRM.

ANALYTICAL CUSTOM CRM

The company owns an array of customer data. Directions and ways of monetizing the customer base are determined at the strategy level.

CUSTOMER EXPERIENCE MANAGEMENT

Each interaction with the company should be effective and bring customers positive emotions.

Customer experience management involves not only improving the quality of service but also carefully composing scenarios for interacting with customers through any available channels, from advertising to visiting a post-warranty service.

FIGHTING OUTFLOW

Detecting early signs of outflow and responding adequately to the threat of customer loss requires diagnostics and active outflow prevention measures.

CUSTOMER LOYALTY MANAGEMENT

This is not just about a loyalty program that offers bonuses and perfex create module discounts. At the strategy level, a company needs an integrated approach that captures both rational and emotional dimensions of customer loyalty.

Last Thought

Ultimately, Tenafy allows the client to avoid a huge number of human-factor mistakes due to its simple yet efficient interface, and streamline the fundamental business processes. The system has already enabled the client to support 10% more properties without the need to hire any additional staff, which means to us that the job was well done.

This is only one of the projects we have worked on. If you still have questions on how to build a CRM, our CRM experts will answer them, as well as provide approximate rates for the cost of CRM software for your particular needs. Just contact us with your project